Employee Advocacy
Your team's networks often dwarf your brand's following. Encouraging employees to share company content extends reach and adds authentic, trusted voices.
It works best when it is genuine and voluntary, not forced.
Make Sharing Easy
Give people content and guidance, but let them add their own voice.
- Provide ready-to-share posts and assets.
- Offer simple guidelines, not scripts.
- Celebrate those who take part.
Measure the Impact
Track how employee-shared content performs compared with your brand page alone to make the business case for continued investment.
- Monitor referral traffic from employee LinkedIn and social posts.
- Track reach and engagement on company content that staff reshare.
- Survey employees on barriers to participation.
- Report on advocacy contribution in monthly social reviews.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.