E-E-A-T: Experience, Expertise, Authority, Trust
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It is not a single ranking score but a framework Google's quality raters use to judge whether content deserves to rank — especially on topics that affect health, finance or safety.
Demonstrating it is about proving, on the page itself, that real, credible people stand behind your content and that your business can be trusted.
Showing Each Element
Each letter is something you can evidence concretely, not just claim.
- Experience: first-hand knowledge, examples and case studies.
- Expertise: clear author credentials and qualifications.
- Authority: recognition, citations and reviews from others.
- Trust: accurate information, secure pages and clear contact details.
Why It Matters to You
For any business offering advice or selling products, visible expertise and trust signals build confidence with both Google and customers. Author bios, transparent policies and genuine reviews all contribute to the picture.
Practical Ways to Strengthen It
Add named authors with real biographies, cite reputable sources, display reviews and credentials, and keep an easy-to-find About and Contact page. These signals reassure visitors and give quality raters the evidence they look for, especially in competitive or sensitive sectors.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.