Keyword Research Without the Jargon
Keyword research is simply finding out the words real people type when they want what you offer. Do it well and you stop guessing what to write about — your audience effectively tells you where their attention already is.
You do not need expensive tools to begin. You need to think like your customer, list their problems in their own words, and then check the genuine demand behind your hunches before committing.
Start with Your Customers
List the problems people come to you with and the exact phrases they use to describe them. These everyday phrases are the seeds of good keyword research, and they often differ from the technical terms your industry prefers.
Volume, Difficulty and Intent
Three measures shape whether a keyword is worth chasing, and balancing them is the real skill.
- Search volume: roughly how many people search it each month.
- Difficulty: how strong the competing pages already are.
- Intent: whether the searcher wants to learn, compare or buy.
Go for the Long Tail
Longer, more specific phrases such as affordable accountant for a small limited company have less competition and far clearer intent than a single broad word. They attract fewer visitors individually but convert far better, and together they add up to substantial, well-qualified traffic.
Frequently Asked Questions
How many keywords should one page target?
Focus each page on one primary phrase plus a handful of close variations. Spreading too wide weakens the whole page.
Do free tools work?
Yes. Google autocomplete, the People Also Ask box and your Search Console queries are a strong free starting point.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.