Deep Linking: Sending Users Straight to Content
A deep link is a link that opens your app at a specific place — a particular product, article or screen — rather than just launching the home screen. It is the glue that connects your app to emails, adverts, websites and search results.
Done well, deep linking removes friction and makes campaigns and sharing far more effective.
What a Deep Link Replaces
Without deep links, every tap on a link or advert dumps the user on your home screen and leaves them to hunt for what they wanted. Each extra step loses people. Deep links close that gap by carrying the user's intent all the way into the app, so a promotion, a shared item or a search result lands exactly where it should and the journey feels effortless.
Where Deep Links Help
- Marketing emails that open the exact offer in the app.
- Shared content that takes a friend straight to the item.
- Adverts that land users on the right screen, lifting conversion.
The Tricky Part
Links must behave sensibly whether or not the app is installed. We handle the case where the app is missing by routing the user to the store and then continuing to the intended content after install, so no journey is wasted.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.