Data Privacy Labels and App Store Disclosures
Both Apple and Google require you to declare what data your app collects and how it is used. These privacy labels appear on your store listing so users can make an informed choice before downloading.
Getting them accurate is a compliance requirement, and being honest about data use increasingly affects whether people trust and install your app.
Honesty on Display
Privacy labels put your data practices in plain sight on the store listing, where every prospective user can read them. This transparency cuts both ways: accurate, modest disclosures can reassure people and encourage downloads, while collecting more than users expect can put them off. Because the stores check these claims, getting them right is both a compliance duty and a quiet marketing opportunity.
What You Must Declare
- What data is collected, such as contact details or location.
- Whether it is linked to the user's identity.
- Whether it is used to track them across other apps.
- The purpose, such as analytics or app functionality.
How We Keep It Accurate
We map exactly what the app and any third-party tools collect, then complete the disclosures to match. Inaccurate labels can lead to rejection or removal, so we revisit them whenever the app's data use changes.
Frequently Asked Questions
Do these labels relate to GDPR?
They overlap but are separate. Store labels are platform requirements; GDPR is a legal framework. A compliant app needs to satisfy both.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.