Dark and Light Logo Variants
Your logo will appear on every kind of background, from a white page to a dark photograph. Having dedicated light and dark variants ensures it always stays clear and legible rather than disappearing or looking boxed-in.
Planning these variants is a small piece of work that prevents a great many awkward situations later.
Why One Version Is Not Enough
A dark logo vanishes on a dark background, and a coloured logo can clash with a busy photo. Providing variants designed for different backgrounds keeps the mark readable everywhere.
A Typical Variant Set
- Full-colour version for light backgrounds.
- Reversed or white version for dark backgrounds.
- A single-colour version for difficult cases.
- A version with a subtle container for busy images.
Using Them Correctly
Our guidelines explain which variant to use on which background, so the logo is always chosen deliberately rather than forced onto a surface where it struggles to be seen.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.