Creating Landing Pages
A landing page is a focused page built to drive one specific action, such as booking a demo or downloading a guide. Because it has a single goal, it usually converts far better than a general page.
This article explains what makes a landing page work and how to assemble one using the building blocks in your site.
Anatomy of a Good Landing Page
Every element should support the one action you want visitors to take. Remove anything that distracts.
- A clear headline stating the benefit.
- A short, persuasive explanation of the offer.
- Trust signals such as testimonials or logos.
- A single, obvious call-to-action button.
Building One Step by Step
Most sites let you assemble a landing page from existing sections, so you rarely start from a blank screen.
- Create a new page and choose a landing layout if available.
- Add a strong headline and supporting copy.
- Insert one prominent call-to-action.
- Remove the main menu if you want zero distractions.
Frequently Asked Questions
Should a landing page have the usual navigation menu?
Often not. Removing the menu keeps visitors focused on the single action, which can lift conversions noticeably for campaign pages.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.