Coupons, Discounts and Promo Codes
Discounts are a powerful lever for winning and keeping customers, but poorly managed codes leak revenue and cause support headaches. A bit of structure makes them safe and effective.
This article covers the common discount types and how to control them.
Common Discount Types
- Percentage off: a share of the total, such as 20% off.
- Fixed amount: a set sum, such as £10 off.
- Free trial extension: more time before the first charge.
- Free shipping: a simple, popular incentive.
Guardrails That Protect Margin
- Set expiry dates so offers do not run forever.
- Limit usage per customer and overall.
- Restrict codes to specific products or plans where needed.
- Track redemptions so you can measure the real impact.
Frequently Asked Questions
Can discounts apply to subscriptions?
Yes. You can discount the first cycle only, a set number of cycles, or the lifetime of the subscription.
How do I stop codes being abused?
Usage limits, expiry dates and per-customer caps prevent most abuse. We can also hide codes behind specific campaigns.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.