Content Distribution and Promotion
Publishing is the start, not the finish. The old idea that great content markets itself rarely holds true — most pieces need active promotion to find their audience, however good they are.
A useful rule of thumb is to spend at least as much effort distributing a piece as you spent creating it. Content nobody sees cannot work, no matter how well it is written.
Channels to Consider
Start with the audiences you already have before chasing new ones, since they are the easiest to reach.
- Your email list — the audience you already own.
- Relevant social platforms for your sector.
- Internal links from your existing popular pages.
- Partners, communities and industry newsletters.
A Repeatable Promotion Routine
Have a checklist you run for every publish: notify the list, schedule social posts, add internal links and revisit the piece weeks later to promote it again. Consistency beats one-off bursts, and a single article can be promoted many times to different people.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.