Choosing Stock Imagery That Fits
Custom photography is ideal, but stock imagery is often a practical and affordable choice. The challenge is picking images that feel genuine and on-brand rather than the obvious, overused photos that make a site look generic.
With a little care, stock imagery can support your brand well and stretch a limited budget.
Avoiding the Generic Look
The most famous stock photos appear on countless websites and instantly read as inauthentic. We look for fresher, less obvious images and favour natural, believable scenes over staged clichés.
Choosing Well
- Match the style and colours to your brand.
- Choose realistic, relatable scenes.
- Keep a consistent look across a set.
- Check the licence covers your intended use.
Making It Yours
A consistent, light edit can pull mixed stock images into a unified look, and pairing photography with your own graphics or colour overlays helps the result feel distinctly yours rather than off-the-shelf.
Over time, we recommend gradually replacing the most prominent stock shots with your own photography, so the site grows more authentic without a costly shoot all at once.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.