Cart Recovery for Abandoned Payments
Most online shoppers add items to a basket and then leave without paying. Cart recovery is the practice of bringing those customers back to finish what they started, and it can recover meaningful revenue.
This article explains how it works and how to do it tastefully.
Why Carts Get Abandoned
- Unexpected costs such as shipping at the last step.
- A checkout that is too long or asks for an account.
- Simple distraction — the customer meant to return.
- Payment friction or a declined card.
How Recovery Works
- Capture the customer's email early in checkout.
- Detect when a basket is left unpaid.
- Send a gentle reminder with a link back to the basket.
- Optionally include an incentive if the basket stays abandoned.
Keep It Respectful
One or two well-timed reminders work; a barrage annoys. We tune the timing and frequency so recovery feels helpful rather than pushy.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.