Brand Photography Briefs
Commissioning photography without a clear brief is a gamble. A good brief tells the photographer exactly what you need and what your brand looks like, so the shots come back usable rather than merely nice.
Investing time in the brief saves money on reshoots and gives you a library of images that genuinely fit your brand.
What a Brief Should Cover
- The purpose and where images will be used.
- The style, mood and lighting you want.
- A shot list of must-have images.
- Practical details like locations and formats.
Thinking About Usage
Different placements need different shapes. A website hero needs wide, uncluttered images with room for text, while social posts often need square crops. Flagging this in the brief means the photographer leaves the right space.
Reference Images Help
Words alone leave room for interpretation, so we include example photographs that capture the feel we are after. This common reference keeps everyone aligned on the day of the shoot.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.