Brand Guidelines: Staying On-Brand
Consistent branding makes your organisation look professional and trustworthy across every page and post. When everyone follows the same guidelines, your site feels coherent rather than patched together.
This article explains the core elements of your brand and how editors can apply them confidently in day-to-day content work.
The Core Elements
A brand is more than a logo. Keeping these consistent is what makes content recognisably yours.
- Colours: stick to the approved palette.
- Fonts: use the brand typefaces only.
- Logo: follow the rules on spacing and versions.
- Tone of voice: write the way your brand speaks.
Applying It in Practice
Most of staying on-brand is using the styles already built into your site rather than inventing new ones.
- Use the built-in heading and button styles.
- Avoid pasting text with foreign formatting.
- Keep imagery in a consistent style.
- Check new pages against the brand guide before publishing.
Where Brands Slip
Most off-brand content is accidental rather than deliberate. Knowing the common pitfalls helps you avoid them.
- Pasting text that drags in foreign fonts and colours.
- Using stock images that clash with your style.
- Inventing new button or heading styles by hand.
- Letting tone drift between formal and casual.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.