Brand Audits: Spotting Inconsistency
Over time, brands drift. Different teams, suppliers and quick fixes leave a trail of slightly-off colours, outdated logos and mismatched tone. A brand audit takes stock of where you stand and pinpoints what needs tidying up.
Think of it as a health check that turns a vague sense of inconsistency into a clear, actionable list.
What an Audit Reviews
- Every place your logo appears.
- Colours and fonts used across channels.
- Tone of voice in writing.
- Templates, documents and signage.
Turning Findings into Action
An audit is only useful if it leads somewhere. We prioritise the issues by how visible and how easy to fix they are, so you get quick wins as well as a plan for the larger jobs.
Frequently Asked Questions
How often should we audit our brand?
A light review once a year works for most businesses, with a fuller audit before any major refresh or growth phase.
Can you audit a brand you did not create?
Yes. We regularly review brands built by others and provide an objective assessment of where they are inconsistent.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.