Brand Assets and Where to Store Them
Brand assets are only useful if people can find the right version when they need it. Scattered files across inboxes and laptops lead to old logos resurfacing and wasted time hunting for the correct artwork.
A single, well-organised home for your brand assets keeps everyone working from the same, current files.
What Counts as an Asset
- Logo files in every format and variant.
- Colour and typography references.
- Templates for documents and social posts.
- Approved photography and icons.
Organising for Easy Use
We structure the store with clear folders and sensible file names, and we remove or archive superseded versions so nobody accidentally uses an outdated logo.
Access and Control
A shared drive or dedicated brand portal lets staff and trusted partners grab what they need while you keep control of what is published. One link becomes the definitive source of truth, so nobody has to email around asking for the latest logo.
Sensible permissions matter too. We can give most people read-only access to download approved files, while a smaller group manages what goes in, so the library stays tidy and trustworthy as your team grows.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.