Brand Accessibility: Contrast and Legibility
A brand that looks striking but cannot be read by a portion of your audience is failing at its basic job. Accessible branding ensures everyone, including people with low vision or colour blindness, can use your materials comfortably.
Building accessibility into the brand from the start is far easier than retrofitting it later, and it widens your reach rather than narrowing it.
Contrast Matters Most
Text needs enough contrast against its background to be read easily. Recognised guidelines set minimum contrast ratios, and we check brand colour combinations against them rather than relying on how they look to us.
Practical Steps
- Test text and background pairs for sufficient contrast.
- Never rely on colour alone to convey meaning.
- Choose readable type sizes and clear fonts.
- Provide accessible alternatives for key information.
Why It Is Good Business
Accessible design reaches more customers, reduces legal risk, and generally produces clearer, better work for everyone. Far from limiting creativity, the constraints tend to sharpen it.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.