App Icons, Splash Screens and Branding
Your app icon is the first thing people see in the store and the face of your app on every home screen. Together with the splash screen and consistent in-app branding, it sets expectations before a single feature is used.
Strong, consistent visual identity makes your app feel trustworthy and professional and helps it stand out among competitors.
First Impressions Happen Before Launch
People judge your app before they ever open it. The icon in the store listing, the way it sits among other apps on the home screen, and the brief splash as it loads all shape expectations in an instant. A coherent, confident visual identity signals quality and care, while a weak or inconsistent one quietly undermines trust before a single feature has been used.
What Each Element Does
- Icon: a simple, recognisable mark that reads well even when tiny.
- Splash screen: a brief branded moment while the app loads.
- In-app branding: consistent colours, type and tone throughout.
Getting Icons Right
An icon must work at many sizes and against any wallpaper. We keep it bold and uncluttered, avoid small text, and provide every size each platform requires so it always looks crisp.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.