Animated Logos and Motion Branding
Screens are everywhere, and motion gives a brand a new dimension to express itself. An animated logo or a set of motion rules can make your identity feel modern and memorable in video, apps and presentations.
Motion should reinforce your personality, not distract from it, so restraint and consistency matter as much as creativity.
Where Motion Helps
- Intros and outros for videos.
- Loading and transition moments in apps.
- Social clips and adverts.
- Presentation openers.
Defining Motion Principles
Just as you have rules for colour and type, you can have rules for how things move — the speed, easing and style of animation. These principles keep motion feeling like part of one coherent brand.
Keeping It Practical
We deliver animations in formats that drop straight into your videos and apps, and we keep file sizes sensible so they do not slow down the experiences they appear in.
We also provide a static fallback for places where motion is not supported or not wanted, so your logo always looks right whether or not it is allowed to move.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.