Anchor Text and Link Best Practice
Anchor text is the clickable, visible text of a link. It gives both readers and search engines a clue about the page being linked to. Used naturally it strengthens relevance; overused or manipulated it raises red flags.
The same principles apply to the internal links within your own site and to any links you earn from other websites.
What Good Anchor Text Looks Like
Aim for clarity and natural variety rather than repeating the same exact phrase everywhere.
- Describe the destination: 'our pricing page' rather than 'click here'.
- Vary the wording naturally across different links.
- Keep it concise and genuinely relevant to the target page.
What to Avoid
Stuffing identical, keyword-rich anchor text into every link — especially links from other sites — looks manipulative and can backfire. Natural link profiles include a healthy mix of branded, descriptive and plain anchors.
Anchor Text and Accessibility
Descriptive anchors are not just good for SEO; they are essential for screen-reader users, who often navigate by jumping between links. 'Read our 2026 pricing guide' is useful out of context, whereas a list of 'click here' links tells those users nothing at all.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.