Analytics: Which Metrics Matter
Every platform offers a dashboard full of numbers, but only a few connect to your goals. Focusing on the right metrics keeps reporting meaningful.
Match the metric to the objective rather than chasing whatever number is rising.
Map Metrics to Goals
Different goals call for different measures of success.
- Awareness: reach and impressions.
- Engagement: saves, shares and comments.
- Traffic: link clicks and click-through rate.
- Conversion: leads and sales from social.
Report Monthly and Adjust Quarterly
Track key metrics monthly to spot trends early, and review your full strategy quarterly to decide whether the approach still fits your goals.
- Pull a monthly snapshot of all key metrics.
- Compare month-on-month and year-on-year.
- Quarterly: review goals, platforms and content mix.
- Share findings with stakeholders and align on the next quarter.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.