An SEO Audit: What We Check
An SEO audit is a structured health check of your website's search performance. It uncovers what is holding you back, what is already working and where the quickest wins lie, giving you a clear, prioritised plan instead of guesswork.
We run one at the start of most engagements and periodically thereafter, because both your site and the search engines never stand still for long.
The Main Areas We Review
A thorough audit spans the whole picture rather than focusing on a single aspect.
- Technical: crawling, indexing, speed, HTTPS and mobile.
- On-page: titles, headings, content quality and intent match.
- Off-page: your backlink profile and authority.
- Analytics: Search Console data, rankings and trends.
What You Receive
We deliver a plain-English report of findings ranked by impact and effort, so you can see exactly what to fix first. The aim is action, not a hundred-page document nobody reads — every recommendation is something we can help you implement.
Turning the Audit into Results
An audit only creates value once its findings are acted on. We work through the prioritised list with you, tackling high-impact, low-effort items first to build momentum, then re-measure so you can see the difference each change makes to your rankings and traffic.
Frequently Asked Questions
How often should we audit?
A full audit yearly, with lighter quarterly check-ins, suits most businesses. Major changes warrant an audit too.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.