Accessibility on Social: Alt Text and Captions
Accessible social content reaches more people, including users who rely on screen readers or watch video without sound. It is also increasingly expected.
Small habits — alt text, captions and sensible formatting — make a big difference.
Simple Habits That Help
Build accessibility into your posting routine rather than treating it as an afterthought.
- Add alt text describing images.
- Caption all video.
- Use CamelCase in hashtags (#SocialMedia).
- Limit emojis that disrupt screen readers.
Include Accessibility in Your Approval Workflow
Making accessibility a checklist item before publishing ensures it becomes habit rather than an afterthought.
- Add an accessibility check to your content approval template.
- Verify alt text is descriptive, not just a filename.
- Confirm captions are accurate on any video before scheduling.
- Check that colour contrast meets WCAG 2.1 AA standards on graphics.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.