Accessibility in Content Writing
Accessible content can be used by everyone, including people who rely on screen readers, navigate by keyboard or have cognitive differences. It is both the right thing to do and, for many organisations, a legal expectation rather than an optional extra.
Much of accessibility is simply good writing: clear language, logical structure and helpful descriptions. The same choices that help disabled users tend to help everyone.
Practical Steps for Writers
Writers carry more responsibility for accessibility than many realise, and a few habits make a real difference.
- Use headings in order so structure is clear.
- Write descriptive link text, not 'click here'.
- Add meaningful alt text to images that carry meaning.
- Avoid relying on colour alone to convey information.
Why It Benefits Everyone
The same choices that help disabled users — clear headings, plain language, descriptive links — make content easier for all readers and better understood by search engines, which read a page much as a screen reader does.
Frequently Asked Questions
Is accessibility a legal requirement in the UK?
For many organisations, yes — the Equality Act and public sector regulations set expectations, and aiming for WCAG standards is the sensible default.
Does accessible writing limit creativity?
Not at all. It is about clarity and structure, which leave plenty of room for personality and style.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.