What Is Bandwidth?
Bandwidth is the amount of data that can travel across a connection in a given time — think of it as the width of the pipe carrying information to and from your site.
It matters because limited bandwidth can slow things down when many people visit at once or when pages are heavy. Plenty of bandwidth keeps your site smooth even under load.
An Everyday Analogy
Bandwidth is like the number of lanes on a motorway. More lanes let more traffic flow at once. With too few lanes, everything jams during rush hour even if cars are fast.
- Measures data capacity over time.
- Heavy images and video use a lot of it.
- Many simultaneous visitors increase demand.
- Different from latency (the delay).
Why It Matters to You
Bandwidth affects both performance and sometimes your hosting costs.
- Adequate bandwidth keeps busy periods smooth.
- Optimising images reduces how much you need.
- Some hosting plans charge for data used.
- We balance quality and weight to keep sites fast.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.