What Is a Webhook?
A webhook is an automatic message one system sends to another the moment something happens — for example, notifying your site immediately when a payment is received.
It matters because it replaces slow, repeated "has anything changed?" checking with instant, event-driven updates. That makes integrations faster, lighter and more responsive.
An Everyday Analogy
A webhook is like a doorbell. Instead of you repeatedly opening the door to check if anyone has arrived, the bell rings the instant a visitor turns up. The event tells you, not the other way around.
- Triggered by a specific event.
- Sends data automatically, in real time.
- Avoids constant, wasteful polling.
- Powers many integrations between tools.
Why It Matters to You
Webhooks make connected systems feel instant and efficient.
- Real-time updates between your tools.
- Less load and lower cost than constant checking.
- Enables automations like instant order processing.
- A common, reliable way to connect modern services.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.