What Is a Cookie?
A cookie is a small piece of information a website stores in your browser so it can remember things between visits — such as keeping you logged in or holding items in a basket.
It matters because cookies make sites convenient, but they also carry privacy responsibilities. Under UK rules you must tell visitors about non-essential cookies and gain consent.
An Everyday Analogy
A cookie is like a cloakroom ticket. The website hands you a small token, and when you return it remembers exactly what belongs to you — without storing all the detail on your device.
- Essential cookies keep the site working.
- Preference cookies remember your settings.
- Analytics cookies measure how the site is used.
- Marketing cookies support advertising.
Why It Matters to You
Handling cookies properly is both good practice and a legal duty.
- You must request consent for non-essential cookies.
- A clear cookie banner and policy are required.
- Misuse can lead to complaints or fines.
- We set up compliant, user-friendly cookie controls.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.