Layout Shifting While Loading
If your page jumps about as it loads — text moving down as an image appears, or a button shifting just as you tap it — that is layout shift. It is distracting for visitors and is one of the things Google measures for ranking.
Layout shift is usually caused by content loading without space reserved for it, and it can be reduced with a few targeted fixes. This guide explains the essentials.
What Causes Shifting
Most layout shift comes from content arriving without reserved space.
- Images without set dimensions pushing content down.
- Fonts loading late and resizing text.
- Ads or embeds appearing after the page renders.
- Banners inserted above existing content.
What to Note
Gathering detail helps us target the fix.
- Note which page and which element jumps.
- Check whether it happens on mobile, desktop, or both.
- Record whether it started after a recent change.
- Take a short screen recording if you can.
How We Fix It
We can reserve space for images and embeds, optimise how fonts load, and reorder how content appears so the page stays stable. This improves both the visitor experience and your Core Web Vitals score. Raise a ticket and we will steady the layout.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.