Influencer Marketing Strategy
Influencer marketing leverages the audience and credibility of social media creators to promote products and brands. Getting the right creators, briefing them effectively, and measuring genuine commercial impact are the keys to ROI.
Influencer Tiers
- Nano (1K-10K): highest engagement, strongest trust, lowest cost
- Micro (10K-100K): balance of reach and engagement, niche expertise
- Macro (100K-1M): significant reach, professional content
- Mega/celebrity (1M+): mass reach for brand awareness
Measurement
Attribution via promo codes, affiliate links, and UTM parameters. Brand awareness surveys for reach impact. Fake follower rates should be below 10-15%. Avoid vanity metrics — measure actual conversions and revenue.