Link Building Strategy
Backlinks — links from other websites — remain one of the strongest signals in Google's ranking algorithm. Effective link building earns links through genuine value creation.
Legitimate Approaches
- Content-led: create linkable content — original research, comprehensive guides, useful tools
- Digital PR: newsworthy content (surveys, research, campaigns) that earns media coverage
- Resource link building: get listed on relevant industry resource pages and directories
- Partnerships: guest posts and co-created content with complementary organisations
What to Avoid
Paid links, private blog networks (PBNs), mass guest posting for links, reciprocal link schemes — all violate Google's guidelines and risk manual penalties.