Google Analytics and Privacy
Analytics tools help you understand your visitors, but they also collect personal data and raise privacy questions — particularly around consent and overseas data transfers.
This is general guidance on using analytics responsibly.
The Main Concerns
- Analytics cookies usually require prior consent.
- Data may be transferred outside the UK.
- IP addresses and identifiers count as personal data.
- Default settings may collect more than you need.
Using It Compliantly
- Load analytics only after the visitor consents.
- Turn on data-minimising settings where available.
- Choose appropriate data retention periods.
- Disclose your use of analytics in your privacy policy.
Alternatives Worth Considering
Privacy-focused analytics tools that avoid cookies and keep data in the UK or EU can reduce your compliance burden while still giving useful insight. We are happy to advise on options.
Frequently Asked Questions
Can I run analytics before consent if I anonymise IPs?
Anonymising IPs helps, but if the tool still sets non-essential cookies you generally need consent first.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.