Cookie Banners and the Law
Cookie banners exist because the Privacy and Electronic Communications Regulations (PECR), alongside the UK GDPR, require you to get consent before placing most cookies on a visitor's device.
This is general guidance on doing banners properly rather than ticking a box for appearance's sake.
What a Compliant Banner Does
- Blocks non-essential cookies until the visitor agrees.
- Offers a clear 'reject all' as easily as 'accept all'.
- Explains the categories of cookies in plain terms.
- Lets people change their mind later.
Essential vs Non-Essential Cookies
Cookies strictly necessary to deliver the service the visitor asked for — such as keeping items in a basket — do not need consent. Analytics, advertising and most third-party cookies do.
Common Mistakes
- Loading analytics before consent is given.
- Making 'accept' obvious but hiding 'reject'.
- Treating continued browsing as agreement.
- Forgetting to honour the visitor's choice site-wide.
Frequently Asked Questions
Does my brochure site really need a banner?
If it sets any non-essential cookies — including standard analytics — then yes, you need prior consent.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.