Front-End Error Pages: 404 and 500 Done Well
A 404 page shows when a visitor reaches a link that no longer exists; a 500 page shows when something has gone wrong on the server. Both are moments where you can either lose a visitor or help them recover.
Well-designed error pages keep your brand intact and guide people back to useful content instead of leaving them stranded.
What a Good Error Page Does
- Explains clearly and calmly what has happened.
- Stays on-brand rather than showing a bare server message.
- Offers a search box and links to popular pages.
- Provides a route back to the homepage.
Turning a Dead End Into a Path
A friendly 404 with helpful links recovers visitors who would otherwise leave. It also reassures them that your site is well looked after.
Behind the Scenes
We log repeated 404s so we can spot and fix broken links, and we make sure 500 errors alert us quickly so problems are resolved fast.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.