Choosing Between a Static Site, an SPA and Server Rendering
Not every website should be built the same way. The right rendering approach depends on how content changes, how interactive the product is, and how important search visibility is to you.
This article explains the three common approaches in plain terms so you can understand the recommendation in your proposal.
The Three Approaches
Each option trades off speed, interactivity and search-engine friendliness differently.
| Approach | Best for | SEO | Trade-off |
|---|---|---|---|
| Static (SSG) | Brochure, marketing, docs | Excellent | Rebuild needed for content changes |
| Single-Page App (SPA) | Dashboards, logged-in apps | Needs care | Heavier first load |
| Server-Rendered (SSR) | Content + interactivity | Excellent | More infrastructure to run |
Frequently Asked Questions
Which do you usually recommend for a marketing site?
A static or server-rendered build, because both deliver fast first loads and strong SEO out of the box.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.