Favicon, App Icons and Touch Icons Explained
These are the small icons that represent your site in browser tabs, bookmarks and on phone home screens. They are tiny but matter: they are part of how recognisable and trustworthy your brand looks.
There is a small family of icon sizes and formats needed to cover every device properly, which is why we set them up carefully.
Where Each One Appears
- Favicon — the icon in the browser tab and bookmarks.
- Touch / app icons — shown when someone saves your site to their phone home screen.
- Tile icons — used by some operating systems and platforms.
Why Get It Right
A crisp, correctly sized icon looks professional everywhere. A missing or blurry one makes a site feel unfinished and can even reduce trust at the moment someone bookmarks you.
What We Need From You
A high-resolution, square version of your logo or mark is all we need. We generate the full set of sizes and formats from it.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.