Emails Going to Spam
Your website is sending emails, but they keep landing in recipients' spam or junk folders. This is frustrating because the messages are genuine, yet customers may never see them.
Spam filtering is based on a sender's reputation and a set of authentication records that prove your mail is legitimate. The good news is that these can be configured to restore trust, and this guide explains the essentials.
Why Mail Gets Filtered
Filters weigh up several signals before deciding where to place a message.
- Missing or incorrect SPF, DKIM and DMARC records.
- Sending from a server with a poor reputation.
- Subject lines or content that look spammy.
- A mismatch between the sending address and the domain.
Steps That Help
A combination of technical and content fixes makes the biggest difference.
- Ask recipients to mark a message as 'not spam'.
- Use a recognisable sender name and your own domain.
- Avoid all-capitals subject lines and excessive links.
- Send a test to several different email providers.
How We Help
We can set up the authentication records that prove your emails are genuine and, where useful, route mail through a reputable sending service. This typically moves your messages back into the inbox where they belong.
Frequently Asked Questions
Can you guarantee 100% inbox delivery?
No provider can, but correct authentication and a good sending service dramatically improve the odds.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.