Cookie Banners and Consent UI on the Front-End
Cookie banners ask visitors for permission before non-essential tracking runs. In the UK and EU this is a legal requirement under PECR and the UK GDPR, not just a courtesy.
The challenge is meeting the law without annoying visitors or harming your analytics. Good consent design balances both.
What the Rules Expect
- Non-essential cookies must not run before consent.
- Accepting and rejecting should be equally easy.
- Visitors must be able to change their mind later.
- You should keep a record of consent given.
Designing a Banner That Works
A clear, compact banner with plain wording and balanced buttons respects visitors and keeps you compliant. Dark patterns that nudge people into accepting risk fines and damage trust.
The Effect on Analytics
When people decline, you collect less data on them. We can set up privacy-friendly analytics so you still get useful insight within the rules.
Frequently Asked Questions
Do we legally need a cookie banner?
If your site uses non-essential cookies such as analytics or marketing tags, yes. Strictly essential cookies do not need consent but should still be explained.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.