Content Creation at Scale
As content programmes mature, the challenge shifts from creating good individual pieces to building a systematic, scalable operation — producing high-quality content consistently without proportional headcount increase.
Operations Framework
- Editorial calendar: plan content 4-8 weeks ahead
- Brief templates: consistent format — audience, objective, keywords, CTA
- Review workflow: clear ownership of factual accuracy, brand voice, SEO, compliance stages
- Content recycling: long-form article → social posts → email → podcast talking points → infographic
Technology Stack
- CMS: WordPress, Contentful, Sanity
- Project management: Asana, Monday.com, Notion
- SEO tools: Ahrefs, Semrush
- AI assistance: Claude, ChatGPT — first drafts, outlines. Requires skilled editing.