Broken Link Checks and Housekeeping
Over time, websites accumulate clutter: links to pages that no longer exist, images that fail to load, and old content nobody maintains. Regular housekeeping keeps your site tidy, trustworthy and easy to use.
It is small, unglamorous work that has an outsized effect on how professional your site feels.
Where Broken Links Come From
Links break for ordinary reasons: a page is renamed, an external site reorganises, or a linked resource is deleted. None of these are dramatic, which is why broken links accumulate unnoticed.
Regular automated checks catch them early, before a visitor stumbles into a dead end or a search engine marks the page as low quality.
- Renamed or deleted internal pages.
- External sites that move their content.
- Typos introduced during edits.
- Old campaign links that have expired.
Why Broken Links Hurt
A broken link frustrates visitors and signals neglect to search engines. Both cost you — in lost trust and in lower rankings.
- Visitors hit dead ends and may leave.
- Search engines waste effort crawling errors.
- Internal links may point to removed pages.
What Housekeeping Covers
- Scanning for broken internal and external links.
- Fixing or redirecting dead URLs.
- Removing or refreshing outdated content.
- Tidying unused media and files.
Frequently Asked Questions
How often should links be checked?
Monthly is typical for most sites, with larger or busier sites checked more frequently as part of their plan.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.