Why Your Emails Land in Spam
Few things are as frustrating as carefully writing an email only for it to vanish into the recipient's spam folder. Spam filtering is rarely about one thing — it is a score built from many signals about your domain, your content and your sending behaviour.
The good news is that most causes are fixable once you know what the filters are looking at.
The Usual Culprits
When we investigate deliverability problems, the cause is almost always on this list.
- Missing or broken SPF, DKIM or DMARC records.
- A new domain or sending address with no reputation yet.
- Spam-like content: all caps, too many links, risky words.
- Sending to old or purchased lists with many bad addresses.
- Being listed on a blacklist after past problems.
Building Trust Over Time
Deliverability is earned. Authenticating your mail, sending consistently to people who want it, and keeping your lists clean gradually builds the reputation that keeps you in the inbox.
How We Help
We audit your authentication records, check your domain against blacklists, and review your sending patterns to find and fix the specific reasons your mail is being filtered.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.