Social Login Integrations
Social login lets visitors sign in with an account they already have, such as Google, Apple or Facebook, instead of creating yet another username and password. For many people that removes the single biggest barrier to signing up.
This article explains how social login works and what to weigh up before offering it on your site.
How It Works
The visitor proves who they are with a provider you trust, and that provider confirms their identity to you.
- The user clicks a familiar sign-in button.
- They approve the request with their chosen provider.
- Your site receives a verified identity, not a password.
- You decide what extra details to ask for, if any.
Benefits and Trade-Offs
Social login boosts sign-ups but introduces a few considerations.
- Faster registration means higher completion rates.
- No password for you to store or reset.
- You depend on the provider remaining available.
- Offer an email option too, for those who prefer it.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.