Monitoring Your Domain Reputation
Your domain reputation is the trust score that mailbox providers quietly assign to you based on how you send email and how recipients react. A good reputation keeps you in the inbox; a poor one quietly buries your messages. The trouble is that it changes over time, so monitoring matters.
Keeping an eye on your reputation lets you catch problems early, before they turn into a deliverability crisis.
What Affects Your Reputation
Reputation is built from many signals, both positive and negative.
- How many recipients open, reply to or delete your mail unread.
- Complaint rates when people mark you as spam.
- Bounce rates from invalid addresses.
- Whether your authentication records are correct and consistent.
How to Keep Watch
Several free and paid tools give visibility into how providers see you.
- Review your DMARC reports for unexpected senders.
- Use provider postmaster tools to track reputation trends.
- Check regularly against the major blacklists.
- Watch your own bounce and complaint figures after every send.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.