Captions and Transcripts for Video
Video and audio are everywhere, but they exclude people who cannot hear them — and many who can but are in a quiet office or a noisy street. Captions and transcripts make that content available to everyone, in any situation.
They are also a genuine marketing asset: search engines can read transcripts, so accessible media is also more discoverable media.
Captions, Subtitles and Transcripts
These three are related but distinct, and a fully accessible video usually needs more than one.
- Captions: on-screen text of speech and important sounds, in sync with the video.
- Subtitles: a translation of dialogue for viewers who can hear but not understand the language.
- Transcripts: a full text version that can be read instead of watching.
Audio Description
For video where important information is shown visually rather than spoken, audio description narrates what is happening, so blind users do not miss the meaning.
Frequently Asked Questions
Are auto-generated captions good enough?
They are a starting point, but they make mistakes with names, jargon and punctuation. We review and correct them so they are accurate.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.