Analytics and Tag Manager Setup
Good decisions rely on good numbers. Analytics tools tell you how people find and use your site, while a tag manager lets you add and update the tracking behind them without touching code every time.
This article explains how analytics and tag management fit together and how a clean setup keeps your data trustworthy.
The Pieces Involved
Each part has a clear job, and getting the foundations right saves a lot of confusion later.
- Analytics: records visits, sources and key actions.
- Tag manager: a control panel for all your tracking tags.
- Events: the specific actions you want to measure.
- Consent: tracking that respects visitor choices.
Setting It Up Well
A tidy configuration now prevents misleading reports down the line.
- Agree the handful of goals that actually matter to you.
- Install the tag manager once, cleanly, across the site.
- Track meaningful events, not vanity metrics.
- Honour consent and keep tracking compliant.
Frequently Asked Questions
Does this affect cookie consent?
Yes. We wire tracking to your consent banner so tags only fire when a visitor has agreed.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.