Accessible Colour Palettes
Colour is central to brand identity, but it has to work for people who see colour differently or struggle with low contrast. An accessible palette keeps your brand recognisable while staying readable for everyone.
The key is to plan accessibility into the palette from the start, rather than discovering contrast problems once everything is built.
Designing an Inclusive Palette
A robust palette gives you compliant combinations for every common situation, so designers are never forced to improvise.
- Define text and background pairs that pass contrast checks.
- Provide darker or lighter shades for flexibility.
- Never use colour as the only way to convey meaning.
Colour Blindness
Around one in twelve men has some form of colour blindness. Pairing colour with text, icons or patterns ensures that status messages and charts make sense regardless of how someone perceives colour.
Frequently Asked Questions
Will accessibility ruin our brand colours?
No. We keep your core brand and simply define accessible combinations and shades, so the identity stays intact.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.