A Performance Audit: Our Process
A performance audit is a structured review of why a site is slower than it should be and exactly what to do about it. Rather than guessing, we measure, diagnose and prioritise so the work delivers the biggest gains first.
This article walks through how we run an audit so you know what to expect when we work together.
When to Commission One
An audit is most valuable at a few specific moments rather than at random. Knowing when to commission one means you spend on it when it will deliver the clearest return.
- When visitors or staff report the site feels slow.
- After a redesign or major content change.
- When search rankings or conversions dip.
- As a periodic health check on a key site.
Why It Pays Off
A structured audit turns a vague sense that the site is slow into a clear, costed plan of action. Instead of guessing, you invest in the changes that will move the needle most for your visitors and your goals.
- You learn exactly why the site is slow, not just that it is.
- Effort goes to the highest-impact fixes first.
- You can see the return through before-and-after figures.
- The site is left measurably faster for real visitors.
Our Steps
- Measure: gather lab and field data to establish a clear baseline.
- Diagnose: identify the specific causes, from images to scripts to server response.
- Prioritise: rank fixes by impact against effort.
- Implement: apply the changes carefully and test as we go.
- Verify: re-measure to confirm the improvement is real.
What You Receive
- A clear summary of current performance in plain language.
- A prioritised list of recommendations with expected benefits.
- Before-and-after measurements once the work is done.
Frequently Asked Questions
How long does an audit take?
The review itself is quick; the timeline depends on how many fixes you choose to implement and their complexity.
Do we have to do everything you recommend?
No. We prioritise by value so you can pick the changes that fit your budget and still see meaningful gains.
If you need a hand with any of this, your Progressive Robot delivery team is ready to help. Raise a ticket from the Support area of your client portal or speak to your account manager and we will guide you through the next steps.